Visual identity design for EY+ , a new venture in the nutrition sector.

EY+ is an innovative company that supplies major supermarket chains with high-protein meals on a daily basis. I was commissioned to create the brand’s visual communication, placing emphasis on the high nutritional and protein value of its products. The company’s name is a creative reinterpretation of “Ef Zin” (Ευ Ζην), a Greek concept referring to a lifestyle focused on improving the quality of human life across all areas. The word “Zin” (life) was transformed into “+” (plus), highlighting the additional protein content found in every meal.

I created a minimalist typography-based logo, with the “+” symbol highlighted in orange, referencing both the high-protein egg yolk and the natural energy associated with orange.

The packaging design follows a clean and minimal aesthetic, dominated by white tones and refined lines, allowing the product itself to become the main visual focus. The overall identity communicates freshness, innovation, nutritional value, and a modern approach to healthy living.