Logo and corporate identity creation for PYTHeIA Competence Center. PYTHeIA Competence Center aspires to enhance digital transformation at the Health sector. The name PYTHeIA is a variant of "Pythia", High Priestess of God Apollo. According to mythology, Apollo was a healer God and father of Asclepius and Hygia (Health). The addition of the lower case "e" to the name Pythia creates a connection to the modern digital age. The symbol of the logo depicts the head of Pythia stylized and wearing a cloak, an attire in which Pythia is often depicted. The blue colour of the logo is directly connected to technology as well as to the health sector.