Logo and label design for Meli Voias Honey. The logo is inspired by the bee, rendered in a clean, minimalist style that conveys reliability, quality, and authenticity. Its golden color evokes the precious nature of honey, often regarded as one of nature's greatest treasures. Both the bold typography and the gold palette reinforce the brand's premium positioning while adding a sense of prestige and timelessness. The label system uses three distinct color variations, deep green, purple, and ecru, to differentiate the honey varieties: pine honey, wildflower honey, and strawberry tree honey, respectively. This approach creates a cohesive visual identity while allowing each product to maintain its own distinctive character.