Logo and labels creation for Meli Voias. The bee symbol is designed in a simple and strict style, that projects trustworthiness. The golden colour makes direct reference to honey, the commonly named treasure of nature. The sturdy bold font as well as the "golden colour" of the logo reflect the premium characteristics of the brand. Moreover, each label (cypress, purple and ecru) is used for a different variety of honey (pine honey, flower honey, strawberry tree honey).