Naming and visual identity for "ENJOIST Science Cafe".
"ENJOIST Science Cafe" is located in the ground floor of JOIST Innovation Park. It is a meeting point, where scientists and innovators exchange knowledge on scientific topics in a more direct and casual way. Its name is a fusion of "Enjoy" and "JOIST," reflecting the idea of enjoyment in a warm and creative environment.
The symbol consists of a cup that "unfolds" to form a sun. The sun symbolizes the warmth and positive energy, which are key elements of ENJOIST's philosophy. The merging of the cup with the sun represents a welcoming atmosphere.
The choice of pastel shades, combined with the fine lines of the visual identity, makes the space more inviting and comfortable, while also adding a touch of luxury and refined aesthetics.