Visual identity design for Danaos Patisserie.

The business takes its name from the ancient Greek king Danaos, whose name is associated with the founding of Argos. Considering that Danaos Patisserie specializes in traditional Greek sweets, I wanted to introduce an ancient Greek aesthetic into the overall concept.

The logo design is based on the ancient Greek alphabet, with an outline inspired by an ancient stone inscription. However, it is reinterpreted through a more refined and abstract approach, preserving the authenticity of its traditional Greek character while creating a contemporary and elegant visual identity.

The overall branding combines heritage, craftsmanship, and timeless Greek culture, reflecting the patisserie’s connection to tradition and quality.